Sunlife Financial Literacy Initiatives
Sun Life launches three digital financial literacy initiatives for the benefit of all Filipinos
Financial literacy is a very important subject that should be taught in school. But honestly, it is being neglected and we produce citizens who might be good at making money but are not very good at keeping them.
So to boost its efforts to make financial literacy accessible to all Filipinos, Sun Life offers three free online resources to help the Filipino people learn to manage their finances and plan for their future. These initiatives provide a three-step push for individuals and families towards achieving their dreams. These are the Brighter Life Institute, the My Future Fund Calculator, and the #SINAG online journalism contest.
“Nowadays, Filipinos are more empowered in taking charge of their finances. They are turning to online resources to help them understand financial concepts and manage their money. Given our expertise and experience, we want to be their go-to partner as they progress in their financial journey,” declared Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa.
The Brighter Life Institute
Open for enrollment since 2014, the award-winning Brighter Life Institute or BLI by Sunlife is an organized online learning program about finances inspired by MOOCs (massive online open courses). For this year, BLI rolls out the Moving Up module – a set of lessons that aim to teach families basic financial planning practices as well the value of honest conversations about money, even to one’s children.
Related reading: Teaching FINANCIAL LITERACY to KIDS
The Moving Up module takes its cue from Sun Life’s ‘Money For Life’ philosophy that shows a holistic journey through four different life stages. With lessons spanning from creating a household budget to preparing for future milestones such as a college education, BLI’s latest offering can now be accessed at http://brighterlife.com.ph/bli-moving-up/.
My Future Fund Calculator
For a glimpse of how an insurance-with-savings product can help in realizing your dreams on time, the My Future Fund Calculator is available via bit.ly/myfuturecalculator. It is very easy to use. Just set a target date, choose a My Future Fund nearest the target date, and pair it with a suitable Sun Life variable life insurance product.
The My Future Fund is perfect for families who are preparing for a specific purpose in their future, like a college education for their children or owning their own home.
Great news! Users of the My Future Calculator can get a chance to win P25,000 cash when they share it on Facebook and subscribe to Brighter Life Institute through the Plan 4 Your Fam, Win a Future Fund promo.
#SINAG Online Journalism Contest
Now on its fourth year, the #SINAG Online Journalism Contest invites Filipino bloggers and online journalists to be part of Sun Life’s financial literacy advocacy. They should share and post about their insights and experiences on money management. From securing their future to learning about financial instruments, #SINAG is a valuable compilation of life stories and advice from writers who also believe in the benefit of being financially prepared.