The City of Smiles and the World’s Number 1 Rum have joined forces once again to host the country’s Tanduay Rum Festival 2022. In a press conference, the Bacolod City Government and Tanduay announced their partnership in staging the Tanduay Bacolod Rum Festival from August 12-20. This is the second such event and the first national event in Bacolod City post-pandemic. Read more:
Holding the Tanduay Rum Festival 2022 in the New Normal
Bacolod and Tanduay first staged the festival in 2019 to pay homage to the sugarcane industry of the province of Negros Occidental here in southern Philippines. It was called off in 2020 and 2021 because of the global pandemic. This 2022, Tanduay saw it fit to hold the Rum Festival again to bring attention back to the sugarcane industry and refuel Bacolod City’s tourism economy.
“We are excited to work with the new Bacolod City Government in bringing attention to the important role of Negros Occidental’s sugarcane economy in the steady growth of Tanduay overseas and the international awards it has received,” said Lucio Tan III, President and COO of Tanduay Distillers, Inc. and Vice Chairman of the Lucio Tan Group (LTG).
Tanduay has been on a winning streak in the most recent years. Recently, the company has been declared the World’s Number 1 Rum brand by Drinks International Magazine for five consecutive years. It has also received the Brand of the Year Award from the London-based World Branding Awards for seven straight years.
A Prelude to the Masskara Festival
The Tanduay Bacolod Rum Festival will be a fitting prelude to the Masskara Festival, which will be staged again in October 2022.
Since his election to office, Bacolod Mayor Albee Benitez has been drumming up investor confidence in the City. Tanduay is one of the first companies that has responded by initiating the Rum Festival to help boost tourism and drive businesses’ return to normalcy.
Showcasing the Talents of Bacolod
To be held from August 12-20, the Tanduay Bacolod Rum Festival will also showcase the craftsmanship, skill, and artistry of Bacolodnons through various events such as the Barrel Art, Bottle Design, and Street Art Competitions.
Bacolod’s famed culinary culture will also be under the spotlight through the highly-anticipated Culinaria Competition. Throughout the festival, there will be a food park for visitors to enjoy various dishes. An exciting Flairtending and Mixology contest will likewise take place.
The highlight of the Tanduay Bacolod Rum Festival will close with music and dancing at the NGC Complex. There will be a Street Dance Fusion and Float Competition and a rock concert to be headlined by a surprise list of guest artists from Manila.
To learn more about the Tanduay Bacolod Rum Festival, follow its official Facebook account.
