Bacolod City, Philippines — August 18, 2025. Coca-Cola Philippines officially unveiled Lift, its newest energizing drink, with a high-energy celebration that put the city on full Lift Mode. Packed with Vitamin B3, Zinc, and Caffeine, Lift fuels today’s go-getters. Its bold citrus taste encourages everyone to “Undo the Usual.”
Coca-Cola Lift Launches in Bacolod
The Coca-Cola Lift Bacolod launch took place at the New Government Center (NGC) on August 9, 2025. The event, titled “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling,” attracted thousands of consumers eager to taste the new drink.
Leading the celebration were Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid, who energized the crowd with his presence.
Epic Unveiling Experience
The launch offered more than a drink reveal. Attendees explored interactive booths like the Lift Bar, a Crate Maze, and a Trick Art Wall. They snapped photos, shared online, and immersed themselves in the Lift experience.
High-energy challenges, live performances, and exclusive prizes kept the crowd engaged. The highlight was the Epic Unboxing of Lift, which thrilled thousands as the vibrant drink appeared before their eyes.
A Campaign That Energized Western Visayas
Before the main event, Coca-Cola placed Lift-branded crates in key Bacolod and Iloilo landmarks such as Bacolod Plaza and CityMall Parola. These teasers built anticipation.
Next came the Lift Recorida Caravan from August 7–9. It brought on-ground sampling, street performances, and crate deliveries, leading up to the main event.
The campaign generated massive social media buzz, with discussions about Lift’s bold flavor and energizing effects.
Ruru Madrid Leads the Call to Go Lift Mode
Ruru Madrid, the official ambassador, energized fans and encouraged them to break routines. He inspired everyone to show up confidently and embrace their boldest selves. Coca-Cola Philippines aims to resonate with the youth who switch between multiple roles daily.
Thousands Join the Lift Experience
The event drew thousands of active consumers from Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended online, with high engagement on social media and conversations about Lift’s invigorating flavor and feel.
“We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”
Available Now in Western Visayas
Consumers can now buy Coca-Cola Lift at sari-sari stores and partner retailers across Western Visayas. With its bold citrus flavor and energizing blend of Vitamin B3, Zinc, and Caffeine, Lift powers every moment.
Coca-Cola Philippines plans more rollouts, pop-ups, and promotions. The brand continues to spread its message: Undo the Usual. Go Lift Mode.
To learn more about Lift and upcoming events, visit the official Lift Philippines Facebook page.
About Coca-Cola Philippines:![]()
Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 113 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing approximately 9,000 Filipinos in 18 manufacturing facilities, nearly 70 distributions centers and sales offices nationwide
We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging, recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.
Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.
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