EastWest Priority Banking Bacolod: Expanding Premier Banking Services in the Visayas

EastWest Priority Center Bacolod - banking - business - finance

EastWest Priority Expands in Bacolod

EastWest Priority is bringing premier financial services closer to affluent clients in the Visayas with the grand opening of its new Bacolod Priority Center. Located in Hilado Street, Capitol Shopping Centre, this milestone reinforces EastWest’s commitment to providing exclusive and personalized banking experiences.

The inauguration on January 14, 2025, was attended by top executives, including Raffy Algarra Jr., SEVP and Head of Financial Markets and Wealth Management; Richie Tamayo, SVP and Head of Wealth Management; Jen Alviar, FVP and Head of Priority VisMin Cluster; and Vanessa Frias, SAVP and Head of Priority Center Bacolod.

“The Bacolod Priority Center represents our dedication to expanding EastWest’s reach and strengthening relationships with clients in the Visayas. This allows us to deliver our exclusive, highly personalized, and award-winning priority banking services closer to home,” said Richie Tamayo.

Raffy Algarra, SEVP and Head of Financial Markets and Wealth Management, Vanessa Frias, SAVP & Head of Priority Center Bacolod, Richie Tamayo, SVP & Head Of Wealth Management, and Jen Alviar, FVP & Head of Priority Vismin Cluster mark the official opening of the newest EastWest Priority Center, the next big move in the Bank’s commitment to bringing premium banking closer to clients in Visayas.

Exclusive Benefits of EastWest Priority Bacolod

As part of its expansion, EastWest Priority offers high-net-worth clients a premier banking experience. Members enjoy:

  • Dedicated relationship managers for tailored financial solutions.
  • Access to exclusive investment products and market insights.
  • Award-winning banking services, recognized globally by International Finance Magazine, Global Finance, and International Investor Awards.

Special Perks for Bacolod Clients

To celebrate the opening, EastWest Priority clients in Bacolod City can enjoy exclusive discounts at Acacia Hotel Bacolod and perks at Tiumai Chinese Restaurant. These lifestyle benefits highlight the bank’s mission to provide not just financial solutions, but also premium experiences.

Clients can also access VIP privileges through the EastWest Priority Visa Infinite credit card, featuring:

  • Waived annual fees
  • Global Priority Pass lounge access
  • Exclusive invitations to premium lifestyle events

Strengthening EastWest’s Presence in the Visayas

“This expansion reflects EastWest’s vision to go ‘Further for You.’ Our clients in Bacolod and across the Visayas now have access to the same premier services that define EastWest Priority nationwide,” said Raffy Algarra.

As EastWest continues to expand in key cities across the Philippines, the Bacolod Priority Center highlights its commitment to providing top-tier financial solutions and fostering long-term relationships with its clients.

Experience EastWest Priority Bacolod today. Visit the new center and discover a higher level of banking excellence.

About East West Banking Corporation:

East West Banking Corporation (EastWest) is a Filipino-owned universal bank. EastWest is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name. For more information, visit www.eastwestbanker.com.

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