Despite all the modern fad diets and weight loss programs, for a majority of Filipinos, the bigger problem is still involuntary hunger and malnutrition. And despite the proliferation of the low-carb and Keto diets, it is still “Rice is life” for most Filipinos. Let’s face it, rice is still our top crop–our staple food. Some Filipinos even don’t care to have other kinds of food as long as they have rice. From an economic standpoint, rice does present a more affordable option. That is why, CM & Sons Food Products, Inc., the makers of delicious Bacolod pasalubong products under the brand, Merzci Pasalubong, launched Iron Rice Plus in Bacolod City. With the research support and endorsement of DOST-FNRI, this is the company’s contribution to helping fight malnutrition in the Philippines for a healthier population and the next generation.
Iron Rice Plus Produced by CM & Sons Food Products, Inc.
To fight malnutrition and iron deficiency anemia in the Philippines, CM & Sons Food Products, Inc. unveiled its latest, innovative product, the IRON RICE PLUS. The grand launch event was held last August 18, 2023, at the L’Fisher Hotel in Bacolod City. Government officials headed by Cong. Greg Gasataya, representatives of government agencies like the DOST, DOH, and DSWD, as well as members of the Bacolod business community was at the event.
The company is poised to transform the food industry’s role in advancing public health and overall well-being, as it is specifically targeting improved nutrition within the community. They are targeting the nutritional needs of various segments, including young children, adolescents, as well as pregnant and breastfeeding mothers.
Health Benefits of Iron-Fortified Rice
Iron Rice Plus, which is rice fortified with iron, is designed to supplement Filipino diets and enhance overall health.
Research Support from the DOST-FNRI
The launch was attended by no less than DOST-FNRI Director, Dr. Imelda Angeles-Agdeppa. The DOST-FNRI Director expressed full support for this project. The agency had been working closely with CM & Sons Food Products, Inc.’s CEO and President, Jonathan Manuel Lo, to develop the product.
This pivotal event serves as proof of the company’s unwavering commitment to aligning its actions with the noble goal of tackling malnutrition in the Philippines and promoting the well-being of the community.
The core idea of this new undertaking is the Iron-Fortified Rice for Nutrition and Overall Wellness (IFRNOW). This pioneering methodology is the integration of cutting-edge technologies like “Iron Rice Premix” and “Iron Fortified Rice” from DOST-FNRI because CM & Sons is determined to remain at the forefront of nutritional innovation.
In Support of the Food Fortification Act
This endeavor aligns with Republic Act 8976: The Philippine Food Fortification Act of 2000. The said law mandates the enrichment of all milled rice with iron as a medium-term solution. This contributes to the goal to counteract micronutrient insufficiencies.
Iron Rice Plus is the product of a cutting-edge facility that is the first in the Visayas region. It is dedicated to the exclusive use of Iron Rice Premix and Iron-Fortified Rice production. This modern facility strategically positions Visayas on the national scale as the leader in nutritional innovation and culinary technology.
Irrespective of income bracket rice is our staple food and the dietary preference of Filipinos. It is strategic to enrich it with iron. Iron Rice Plus will soon have a beneficial influence on the nutritional panorama of the country.
A Brighter and Healthier Future for Filipinos
With the introduction of IRON RICE PLUS, CM & Sons embarks on a fresh chapter for its business. Mr. Lo has this resolute dedication to socio-economic betterment through elevated nutrition for the masses.
With the introduction of Iron Rice Plus to the market, the company envisions a meaningful path ahead. This path involves nourishing the Filipino community and elevating lives. It also aims to cultivate a livelier and healthier future for everyone.
The launch of Iron Rice Plus by CM & Sons Food Products, Inc. stands as a testament to the company’s unwavering commitment to public health and well-being. With the mission to combat malnutrition, Mr. Lo not only reinforces the company’s status as a trailblazer in the food industry but also as a guiding light of positive transformation.
About CM & Sons Food Products, Inc.
CM & Sons Food Products, Inc., affectionately recognized as Merzci, has had an impressive journey since its establishment in 1995. Commencing as a modest bakery supplying bread to a lone outlet at the Libertad Public Market, the company’s evolution had been massive.
The transition from Merci to Merzci became a rebranding effort that deeply resonated with a diverse and expanding consumer demographic. Going beyond its initial offerings of bread and Bacolod pasalubong products, Merzci has also become a fast food enterprise and a popular supplier of purified water.
For more information about Iron Rice Plus, visit:
- Website: https://ironriceplus.com.ph/
- FB Page: https://www.facebook.com/ironriceplusph
- INSTA Profile: instagram.com/ironriceplusph/
- EMAIL: info@ironriceplus.com.ph
- MOBILE: +639177007747
