Novuhair Supports Alopecia Areata Awareness Month

The month of September marks the celebration of Alopecia Areata Awareness all over the world. The event aims to let  people know more about Alopecia Areata as well as to give the much-needed support to those who are afflicted with this rare condition.

Alopecia areata is a condition when hair loss occur due to the faults in the immune system attacking the hair follicles. This anomaly of the body results in partial or total loss of hair on the head and other parts of the body.

Alopecia Areata
Singer and songwriter Abby Asistio is on the forefront of the campaign to raise awareness about Alopecia Areata. She founded Alopecia Philippines.

Alopecia Philippines

On the forefront of this year’s event in the country is the group called Alopecia Philippines. This pro-active group was founded by singer and songwriter Abby Asistio in 2012, who has been championing the cause of empowering people young and old who have this condition.

Abby herself was diagnosed with alopecia areata when she was four years old and she has lived with the condition and the societal impediments surrounding it. But she came around and made a positive impact. Abby’s decision to come out in public with her condition was a major turning point in her life, as she has helped many along the way/

On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.

This paved the way for the beginnings of Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, and create an online support community for them.

Inspired by Abby’s honesty and courage, men and women, kids and teens from different walks of life began sharing their own stories and struggles all the while living with alopecia. What started out as a group of ten is now more than 300 members strong and its Facebook page – Alopecia Areata Awareness, draws followers from all over the world.

Meanwhile, Novuhair has been supporting the cause for Alopecia Philippines through Abby. She has been using the brand continuously since March 2013 and she has good report to share.

Novuhair is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive. Indeed, nature has provided a safe and effective answer to hair loss and scalp disorders, even for alopecia.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit, like the brand’s official Facebook Page at Novuhair Official, Instagram: @NovuhairOfficial and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and

Abby Asistio Alopecia Awareness Youtube Link:

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