The Kingsford Meets the MassKara Queen at The Upper East

The Kingsford Hotel Bacolod City - Megaworld - MassKara Queen bronze statue - courtyard 3

Property giant Megaworld formally revealed the design of the latest exciting addition to its 34-hectare The Upper East township in Bacolod City. Opening in 2028, The Kingsford will feature a 16-foot tall bronze statue celebrating the iconic ‘MassKara Queen.” It is a nod to the city’s annual MassKara Festival, which we celebrate this month.

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L-R: Charlene Go-Co, Group Director for Marketing and Communications, Megaworld Hotels & Resorts; Harold Geronimo, Vice President for Public Relations and Media Affairs, Megaworld; Avinash Menon, Cluster General Manager for Visayas Properties, Megaworld Hotels & Resorts; Nico Velasquez, Group Director for Public Relations, Megaworld Hotels & Resorts.

The Iconic MassKara Queen Celebrated at The Kingsford

The “MassKara Queen” is the latest masterpiece from Spanish sculptor Ginés Serrán-Pagán, one of the world’s most acclaimed contemporary artists.

He has created more than 3,800 sculptures and other masterpieces for private collectors, institutions, and museums all over the world, including the Guggenheim Museum in New York. He recently inaugurated the sculptures of Venus, Genesis, and Vulcan at the Port of Ashland in Kentucky, USA, the tallest group of sculptures in the United States.

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The MassKara Queen will be made of bronze, a material that can withstand even the harshest of elements for at least 2,000 years. It portrays a beautiful MassKara queen who, in the past, used to be the crowned beauty queen at the time of the MassKara Festival. It is a true jewel of Bacolod’s world-renowned celebration.

The queen, adorned in finery fit for royalty, is depicted wearing a smile mid-dance. She is shown with her right arm raised while holding a MassKara Festival mask on her left hand as she twirls, showing the elaborate design of her skirt highlighted by colorful flowers, feathers, and other decorations.

Why the MassKara Queen

Historically, the MassKara Queen is perhaps the most iconic symbol of Bacolod City’s MassKara Festival. Her graceful movement, radiant smile, and colorful costume bring life to the festivity and resemble the joy and the spirit of the people of Bacolod.

“The MassKara Queen at The Kingsford is a true masterpiece that honors the unique identity of Bacoleños in finding joy and spreading positive energy in every moment. We are delighted to share the royal beauty of this statue as we get ready to welcome tourists, travelers, and the rest of Bacolod City and the world at The Kingsford in The Upper East, where the king meets the queen,” says Avinash Menon, cluster general manager for Visayas, Megaworld Hotels & Resorts.

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Avinash Menon, cluster general manager for Visayas, Megaworld Hotels & Resorts.

The statue will be seen even from Upper East Avenue as it will face the sprawling plaza in front of The Kingsford, which will be sandwiched by the first two office towers in the township, the 1 Upper East Avenue and No. 5 Upper East Avenue. It is envisioned to become a prominent attraction in the township, particularly since it will be framed against The Kingsford’s all-glass façade. Event host Dani Dingcong earlier said that many people are expected to have their photos taken there!

About The Kingsford

Managed by Megaworld Hotels & Resorts, the country’s largest hotel operator, the 12-story The Kingsford will have 300 room keys and will feature a variety of ‘first in Bacolod’ facilities and amenities, including its own Executive Lounge, a high-ceiling, pillarless Grand Ballroom that can accommodate up to 700 persons, and four (4) dining outlets.

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Scheduled to open by 2028, The Kingsford will be strategically located between the four residential condominium towers from Megaworld: One Regis, Two Regis, One Manhattan, and Herald Parksuites.

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